Digital popstar Polar aims to shift from metaverse to real world


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Inspired by Swedish pop group ABBA’s concert with digital avatars, metaverse-born singer, dancer and influencer Polar hopes to go from the metaverse to the real world with a debut performance, according to the digital team behind her.

The creation of media company TheSoul Publishing, Polar currently exists only in virtual world environments and on social media.

Her career took off in 2021 when she performed her debut single “Close To You” in the video game “Avakin Life,” and she has 1.6 million followers on TikTok and a YouTube channel with more than 500,000 subscribers.

Fans were able to interact with her again last month at the game’s annual Solar Sounds Festival, which Victor Potrel, TheSoul Publishing’s vice president of platform partnerships, said attracted more than 4 million visitors last year.

“I want to perform a live show in a real venue in front of my real-world fans. It may not be as far away as people think,” Polar said in answer to a question submitted by Reuters.

Potrel said that, while the focus was on the huge audience in the metaverse, her team was considering options for possible real events too.

“ABBA is doing a series of concerts where they are a hologram on stage, and we think that that’s a type possible – to also bring Polar to the real world in this way,” he said.

“So definitely we are looking at design possibilities and potential.”

Regarding the merging of digital and real-world spaces, in the future, Potrel thinks we will see more fluidity.

“Maybe you will not always know … if you’re in front of the virtual artist or the real artist,” he said.

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