Top 5 metaverse activations to know about: July 28, 2022


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“Nope,” Jordan Peele’s third horror film, hasn’t even been in theaters a week, yet it has its own experience in the metaverse. Hosted on Meta’s Horizon Worlds platform and accessible via Quest 2 headsets, the effort is a collaboration between Peele’s Monkeypaw Productions, Universal Pictures and VR creators who designed the space based solely on clips from the film’s trailers (so, no spoilers!).  At the center of the world is Haywood Ranch, the fictional setting for the film, where players can participate in mini-games and other interactive elements.

In addition to “Nope World,” another Peele-inspired space takes players on a train to virtual cabins where they can find Easter eggs from his suite of movies, which also includes “Us” (2019) and “Get Out” (2017). Those two films will receive their own metaverse experiences later in the summer.

No. 1: Yuga Labs’ Otherside passes the first test



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