PSG launches an NFT commemorating Lionel Messi’s seventh Ballon d’Or


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Paris Saint-Germain today launched an exclusive NFT video auction and real-life experience to commemorate Leo Messi‘s seventh Ballon d’Or and the first ever won by a player in a PSG shirt. The NFT “Ballon d’Or #7” will recount, through a minute and a half of exclusive footage and animations, Leo Messi’s arrival in Paris, his first steps in the Rouge & Bleu, his first goal at the Parc des Princes, and even his seventh Ballon d’Or, immortalised for the first time in digital format.

Millions of NFT and sports fans around the globe can register online from today at https://psgballondor7.com to receive a notification and next Tuesday 26 April, register to take part in a unique one-week auction. Starting Tuesday 3 May, fans can bid on an exclusive customised video NFT created by PSG, which includes an overnight stay in Paris and an exclusive up-close experience with Paris Saint-Germain players.

Fabien Allgre, Paris Saint-Germain Brand Director, announced the deal: “PSG is proud to continue its work on NFT by launching a second piece of artwork, following the successful launch of Lucky Buddy NFT a year ago. The ‘Golden Ball #7’ NFT is the result of a unique and exclusive collaboration with the Ballon d’Or. Together we have gone one step further and created a comprehensive piece that combines a dynamic and personalised digital artwork with an exclusive real-life experience. This is a way to showcase the Ballon d’Or in an original way. This customised NFT video will be one of the most engaging pieces ever created in the world of sport.

For the first time in the world, any fan who registers on the platform, regardless of whether they bid or not, will have the opportunity to leave a message for their hero that will be integrated into the final NFT, so that everyone has the chance to be part of this work of art.





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