Accenture launches ‘Technology Vision 2022: Metaverse Continuum’


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A NEW report from Accenture reveals that the “Metaverse Continuum,” a spectrum of digitally enhanced worlds, realities and business models, is redefining how the world works, operates and interacts. According to the Accenture Technology Vision 2022, “Meet Me in the Metaverse: The Continuum of Technology and Experience Reshaping Business,” businesses are racing toward a future that is very different from the one they were designed to operate in — as technologies, such as extended reality, blockchain, digital twins and edge computing, are converging to reshape human experiences.

Accenture also operates its own metaverse, the Nth floor, where the company’s people participate in new hire orientation and immersive learning or meet and socialize as teams. This fiscal year, the company expects 150,000 or more new hires will work in the metaverse on their first day.

As part of the report, Accenture surveyed more than 4,600 business and technology leaders across 23 industries in 35 countries. At this early stage, 71 percent of executives believe the metaverse would have a positive impact on their organization and 42 percent believe it would be a breakthrough or transformational.

The Technology Vision 2022 report identifies four key trends that companies would need to address:

WebMe: Putting the me in metaverse. Enterprise strategies are built for the internet of today, a digital world where platforms often lack interoperability and data portability. Metaverse and Web3 are poised to reshape the internet; rather than it being a disparate collection of sites and apps, looking ahead, the metaverse would lead to a persistent 3D environment in which moving from one “place” to another would be as simple as walking from one room to another. 95 percent of executives believe that future digital platforms need to offer unified experiences, enabling interoperability of customers’ data across different platforms and spaces.

Programmable world: Our planet, personalized. As emerging technologies such as 5G, ambient computing, augmented reality and smart materials advance, digital environments will be increasingly woven into the fabric of our physical world. These environments will reshape not just how people engage with worlds, but also redefine everything built in it, how people sense and interact and the control they have over it. Tellingly, 92 percent of executives agree that leading organizations will push the boundaries of the virtual world to make it more real, increasing the need for persistence and seamless navigation between the digital and physical worlds.

The unreal: Making synthetic, authentic. Businesses and environments are increasingly supported by AI-generated data that convincingly reflects the physical world. More than ever before, AI is top-of-mind for businesses, as companies and consumers alike shift away from considering what is real versus fake, to what is authentic — not just in terms of a company’s content and algorithms but its entire brand. With the unreal world about to become reality, now is the time for leaders to ready their businesses. Already, 96 percent of executives report that their organizations are committed to authenticating the origin of their data and genuine use of AI.

Computing the impossible: New machines, new possibilities. The emergence of a new class of machines is empowering organizations across industries to stretch the boundaries of what computers could solve. Tools like quantum computing and biology-inspired computing are allowing businesses to solve problems that may be too expensive, inefficient, or flat-out impossible for traditional computing. As “grand challenges” become trivial operations, how enterprises compete, provide value and partner will radically change; nearly all (94 percent) executives agreed that long-term success would depend on leveraging next-generation computing to solve seemingly intractable challenges.

Forward-looking companies are simultaneously navigating the uncertainty of today’s markets while beginning to compete in the Metaverse Continuum. For example, working with Microsoft and Accenture, Mars is embracing digital twins, which is one of the foundational elements of the metaverse, to reduce waste, increase speed and capacity, and empower its associates to make real-time decisions across its supply chain. Mars is now extending this concept to product development with digital simulations factoring in variability, such as climate and disruptions, and maintaining greater visibility from the point of origin to the place of consumption.

For 22 years, Accenture has taken a systematic look across the enterprise landscape to identify evolving technology trends with the highest possibilities to disrupt businesses and industries.




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