Sundae School 4/20 Metaverse “Flowerverse” Launch


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To mark 4/20 this year, Seoul and Los Angeles-based label Sundae School has set its sights on the metaverse. Building on its outlook of cannabis, Sundae has developed the “Flowerverse.” Since its founding, Sundae School has offered an array of bright and bold wares sharing its eclectic aesthetic through seasonal and capsule collections.

The “Web 4.20” experience features six interactive showrooms centered around product ranges contextualizing and promoting the understanding of the plant. Created for a global audience, users in the Flowerverse can interact with products and shop directly from the 360-degree showroom. The platform also supports virtual reality experiences via Oculus and Quest set to be available later this month.

Sundae School’s “Flowerverse” metaverse will go live April 20, 4:20 p.m. EDT on flowerverse.sundae.school.

In case you missed it, Scarr’s Pizza and Fly Geenius come together for a Vanson Leathers capsule.



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